9 Most Common Mistakes on the World Wide Web cont.

One-Way Communication - Traditional media (radio, TV, newspaper, magazine) are one-way communication tools. In other words, they can only act as providers of information or entertainment. Call-in shows have helped promote limited two-way communications… but only with those fortunate enough not to get a busy signal. The World Wide Web is the first medium to provide the means for absolute, one-on-one, two-way communications. Every visitor can take, give, and interact with the host. This is a powerful new tool and one that is almost always overlooked. Find ways to motivate your visitors to take some kind of action… be it to fill out a survey, email your organization for more information, or to buy a product or service on-line.