9 Most Common Mistakes on the World Wide Web cont.

The Point of No Return - Navigation is the key to any site with more than a handful of pages. It must be clear and easy to use, and it must be consistent. Too many sites create confusion when visitors find primary buttons suddenly disappear… or where visitors hit a dead end and can't get back without hitting the back button on their browser several times. Other sites cleverly "disguise" their navigation inside pictures or graphics, leaving it to the visitor to "discover" how to proceed. Unless you're in the on-line game business, however, stick to the K.I.S.S. business philosophy.